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Inf 103 Final Paper Assignment

SOCIAL 2 Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Wikipedia, 2013). Social media is now more then just friends and family interacting amongst each other. More and more businesses use social media as marketing for their company to try and gain website traffic. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns (Wikipedia Social Media Marketing, 2013). By 2011, approximately 83% of Fortune 500 companies were using some form of social media to connect with consumers (Journal of Marketing, 2012) Consumers rely on social media through friends and family as a reliable source to try things they may not have tried before. Think about it, have you ever been looking for a new restaurant to go to or a new movie to see? Social media provides you with options of things that your friends and family liked and most people will take their word over a random opinion. It’s kind of like online shopping. Before buying something online you always look at the reviews first. If the product you are looking to buy has a bad review most likely you are going to go in a different route. Companies using social media marketing are on the rise and I can bet we see a lot more of this happening in 2013. Social media has quickly become a central component of many people’s lives. While it can be a tool for personal enjoyment, social media has become a big business and many

Social Networking 2Social networking is a growing trend that most people are following. People of all ages are using social media for advertising, and staying connected to family and friends. Social media has grown more popular in recent years including the use of twitter, Facebook, and blogging. Before social networks, people had to use the phone or write letters to stay in contact, now all you have to do is press a few buttons.Social networking has become a popular source in jobs also, LinkedIn has connected millions of employees and employers. Rather one uses social networking for business or personaluse, at some point in time, they find it beneficial. Social networking is currently the most popularform of communication. It is always important to remember all of the aspects in social networking. While social media is a great way of communication, there are potential cons also. An important con is once something is on social media, it is permanent. The textbook states, “as a general rule, it is good to remember that if you post something on Facebook, there are no secrets”(Bowles, M. D. (2013). Introduction to digital literacy[Electronic version] https://content.ashford.edu/). This is crucially important to remember, especially for teenagers. Often, teenagers post status’ or pictures not thinking of the long term result. Things posted on these social media websites can beseen by so many people so it is always important to think before you post. I believe the textbook shared a very important idea about social media. It is always an important reminder to users, to be careful of what they post. Often, young people think they can post impulsively and go back to delete the post later. Once something is on social media, it’s stuck. People can view your post and take a screenshot or save the post and show anyone. Peoplehave gotten in trouble from the post they have shared on Facebook before. Recently, in my hometown, a high schooler boy was suspended for posting lyrics on twitter that made other students

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